One lead generation mistake most business owners make is failing to generate organic leads for their business online. Too often they invest in ads alone or worse yet, they don’t invest online at all, only relying on word of mouth or print ads. This is a massive mistake for a couple of reasons:
- It’s a mistake because word of mouth and print advertising are both “one use” mediums. This means they only get seen or heard one or two times and then they’re quickly forgotten… once that word of mouth referral is shared, it is gone. Once that magazine ad is seen, it gets tossed in the trash… taking your hard earned money with it!
- It’s also a mistake to only generate leads through print media because you have no ownership of the lead source. This means you are at the mercy of the advertising company. If they double rates overnight, you either pay double per lead or lose all your leads… neither is ideal!
This is why it’s wise to invest in the longterm growth and strength of your lead sources through organic Local SEO campaigns. Yes it will take a little longer to develop, but once it gets going, you will have a healthy source of fresh leads flowing in that you own completely! This gives you full control over the lead source and the cost. If an SEO agency doubles their rates, you can fire them and you still own all the work they did for you! That’s security!
If you want to learn more about how SEO can help your business grow, schedule a free consultation today! We’ll be glad to meet with you!
