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Ultimate Digital Marketing Checklist!

The checklist below reveals the five pillars of effective lead generation. The more pillars your business is missing, the more money you leave on the table. How many pillars does your business have?

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Tired of struggling to find quality leads?

Implement The Ultimate Digital Marketing Checklist And You'll Never Struggle To Get Leads Again!

The Ultimate Digital Marketing Checklist is the roadmap you need to never struggle to find leads again! 

Finding quality leads is a constant pain for business owners. You can hope for word of mouth or pay high prices from lead generation companies. But neither of those is guaranteed to get you the type of leads you want!

Don’t worry, there is a far better way to get consistent, quality leads than just “hoping” for a referral or “paying” for crappy leads. It’s by creating your own lead generation machine, one you own forever! 

The Ultimate Digital Marketing Checklist will show you precisely what you need to have in place to start generating your own quality leads today! 

Plus, when you download the checklist, I’ll give you a FREE 30-minute consultation to answer any questions about setting up your own lead-generation machine!

The Ultimate Digital Marketing Checklist

The Five Pillars Of Generating Quality Leads
Pillar 1: A Fully Optimized

Google Business Profile

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Your Google Business Profile (GBP) is free to set up on Google. This is the first pillar you should have in place. But make sure you optimize it if you want to beat your competitors and start generating leads. 

Have you setup or claimed your Google Business Profile?

1. Are you on all the major online directory listings with the same company name, address & phone number?
2. Do you have at least five online reviews?
3. Do you have a proactive strategy for getting new online reviews every week?
4. Do you have more than 20 properly labeled photos of your business or services?
5. Do you have all of your services and products listed with keywords in the descriptions?
6. Do you have your FAQ Section filled out with the top 3-4 questions people ask you?

Pillar 2: Fully Optimized

Social Media Profiles

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Your Social Media Profiles are free to set up on each platform. These are the second pillar you should have in place. A well-optimized social media presence will allow you to connect with current and prospective customers.

Are you active on at least one social media platform?

(Do you post at least 3 times a week and respond to comments?)

1. Do your profile pic and header image represent your brand accurately?
2. Is your Name, Address, Phone Number, and website listed on your profile?
3. Is your description clear about what problem you solve for your customers?
4. Do your post descriptions include a Call To Action?

Pillar 3: A Fully Optimized

Ad Campaign Running

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Running Ads on Google (PPC) or Meta (Facebook and Instagram) are free to set up on each platform. However, you will need to connect a credit card to cover your daily ad spend. Running Ads can be a great way to jump-start your business growth and generate leads.

Are you taking advantage of paid online marketing opportunities?

1. Do you have an AdWords Campaign? Are you strategically targeting specific ad groups, text ads & landing pages?
2. Do you have a Meta Ads Account set up and running? Are you strategically targeting specific ad groups, text ads & landing pages?

Do you have the proper tracking in place to gauge your ROI?

1. Google Analytics
2. Keyword Ranking Tracking
3. Call Tracking
4. CRM with tracked lead sources
5. Google Search Console

Pillar 4: A Fully Optimized

Website

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Your Website is the most important piece of your digital marketing strategy. This is because you own it fully and can optimize it to generate revenue in multiple ways. However, SEO plays a big role in determining whether your website ranks on page 1 of Google and generates leads for your business.

Do you have a website?

1. Is it properly keyword-optimized for search?
2. Do you have your main keyword in the title tag on each of the pages of your website?
3. Do you have pages for each of your core services?
4. Do you have pages for the solutions you provide in your business?
5. Do you have unique content on each of the pages of your website?
6. Are you helping Google understand your true service area?
7. Does your website rank on page one for your most important keywords like “your city + business”, “your city + service”, “your city + pain point”?
8. Is your website mobile-friendly?
9. Do you consistently create new content to create new inbound organic links to your website?

Is your website optimized for conversion (converting visitors to callers)?

1. Do you have the phone number in the top right corner of every page?
2. Are you using authentic images / video? Photo of the team, photo of your office, photo of your team, etc?
3. Do you have a compelling call to action after every block of text?

Pillar 5: A Fully Optimized

Email Marketing System

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Email marketing is a great way to stay in touch with past customers and potential customers. The key is to offer great lead magnets to get prospective customers to give you their email address. Then you can maintain a strong relationship with them through ongoing email marketing efforts.

Are you leveraging email marketing for current or future clients?

1. Do you have a database with your customer email addresses?
2. Are you sending out a monthly email newsletter?
3. Are you offering a high-value lead magnet to encourage prospects to join your mailing list? 
4. Are you leveraging email to get online reviews & to draw customers into your social media profiles?

Have Questions About Optimizing Your Business To Generate Quality Leads?

Get A FREE 30 Minute Consultation!

As a Thank You for choosing to get The Ultimate Digital Marketing Checklist, I am giving you a free 30-minute consultation to answer any questions you have about your business online marketing presence!