In our experience, most websites for local businesses are making at least 2 of these web design mistakes and they are losing A LOT of MONEY in the process! Do you know how your business website stacks up against these 3 common web design mistakes? Read on to learn the 3 things you must correct to turn your website into a lead generation machine!
Common Web Design Mistakes Businesses Make
No Optimization: Not all websites are created equally. While they might look pretty on the outside, it’s what is happening “under the hood” that causes some websites to out-perform others. Most websites are strictly built for looks or sharing info in the most basic fashion. But any website worth investing in must also be optimized! What should it be optimized for? For a website to generate consistent leads, it will need to be optimized for speed (how fast it loads), for viewing on mobile devices, and for SEO (to rank on Search Engines such as Google). Each of these 3 areas are critical for generating leads. In fact, it is well known that search engines penalize websites that load too slowly or are not easily viewed on a mobile device. Considering people’s attention spans are shortening, and almost 60% of web browsing happens on a mobile device, you can see why these are so important! The reality is that without optimizing your website it will never produce leads for your business, wasting a lot of opportunities to make new sales!
Poor Layout & Navigation: Most websites are designed from the businesses perspective and not the customers! This results in a poor layout and confusing navigation, making it difficult for customers to find what they are looking for. As a result, they bounce off your site and go to your competitors! Your website should position YOU as the expert and the solution they are looking for. It should be laid out in such a way so as to serve them by making it easy for them to find what they need in as few clicks as possible! The bottom line is that your website should quickly and clearly state the problems you solve for your customers and help them purchase your solutions! If it doesn’t, most customers will simply find another website that is easier to navigate and find the solutions they are looking for! Keeping your website flow clean and clear of clutter is a great start. Implementing a content strategy that leads them to take action on your site is next level, which leads to the final web design mistake killing your business…
Not Conversion Focused: You may be noticing a theme here… Lead Generation! That should be the primary goal of your business website. Think of it like this, your website has the potential to be a 24/7 marketing team and sales team rolled into one! But if you don’t have a clear call to action, it will not generate fresh leads. I’m still amazed at how many websites do not make it possible for customers to contact them via the website. If you have your phone number on your website (which you should) then make sure it is “clickable” and can be used to call you from a mobile device! In addition to that, you need to decide on 1 call to action you want visitors to take and encourage it as often as possible! For most business this might be to schedule a free consultation or free estimate. However, as soon as you offer more than 1 call to action option, you reduce the likelihood that visitors will take action. When you have a great layout and a clear Call To Action (CTA), your website will generate fresh leads consistently, leading to more money in your pocket!
If your website is making any of these web design mistakes, then you should seriously consider designing a new one! When designed correctly, and with consistent SEO work being done, your website can produce thousands of dollars of NEW REVENUE for your business each month! Would you want to pass that up? Schedule a free consultation to see how we can help your website accelerate your businesses growth!